Thursday, July 3, 2014

The Best, Greatest, Newest is...Boring??

You've seen or heard it, I'm sure, but have you noticed it?  Everyone is talking about or promoting the "best," the "most," the "newest," the "craziest," etc., often using different phrases to communicate the same idea.   We seem to have a never-ending desire to one-up.  Our collective quest for the next "-est" consumes a lot of our conscious time, but it simultaneously is limiting the richness of our lives.

What do I mean by this?

Like so many other things in our lives, this is a little bit complicated.

These superlatives—words indicating the "highest quality," "supreme," or "extreme" of something—abound in our day-to-day language, both verbal and written.  They're so ubiquitous, in fact, that we don't notice how often we hear or use these words.  It's kind of like Californians’ use of the word "like":  to Californians, it's not noticeable at all, just part of how we talk, while to those from outside the Golden State, it's obnoxious.

Because these words have become so overused, we've developed new words and phrases to help us one-up the old superlatives.  So, we now have phrases like "to the fullest" or "to the extreme" or "so amazing" or "just fabulous."  The problem isn't with the words themselves.  They, like all other words in our language, have an appropriate time and place for use.  The problem that I have noticed is that people are using these words when they can't think of anything more profound or interesting to say.  We say things like "I like to live life to the fullest" instead of something like "I like to savor every moment of the life I have been given, sucking  the juice of life from every fiber of everything I do" or "I like to live my life spending as much time with my family (or insert nature, friends, music--whatever) as I can so that I will build a life of meaningful memories" or some other fresher, more accurate, more meaningful phrase.  Part of this is that we live in a sound-bite culture in which we perceive brevity as more desirable; part of this also is that we are losing the richness of the intricate language we have developed.  As a result, our contemporary language has become cliché, and we, when we use these words without thinking more deeply about what it is we're saying, have become boring.

Further, when we seek only the best or most of something, we fail to acknowledge or appreciate the shades of gray created by those things that don't rise to the level of the best or most.  There are a lot of wonderful things going on that are not of the highest quality in the strictest of senses, but nonetheless provide enormous enjoyment, insight, and enrichment for many people.  Our appreciation of those goings-on should not be limited because they haven't risen to the level of best or most; we shouldn't ignore these events or people just because they don't rise to the level of best or most.  

What we identify as best or most is incredibly subjective anyway.  What I think is fantastic someone else (who may or may not have more knowledge or experience) may think is awful.  The criteria we use to distinguish the good from the bad is subjective, too, again often depending on experience or knowledge of the event, person, or object.  As a writer and as the daughter of an artist, I can recognize that there is a certain amount of objectivity we can use to assess or judge the merits of anything.  I can talk about diction, flow, story arc, characterization, and the artist can talk about composition, color choice, shading and lighting. Virtually anything we assess has fairly concrete, identifiable characteristics or hallmarks.  However, the ultimate goal of the written word and art and music and performance—indeed anything humans create—is the emotion and memories they evoke, the push and pull of feelings they provoke, the excitement they elicit, the insights they procure.  

I am not espousing an appreciation of mediocrity.  I am suggesting we become more discerning about what deserves the superlatives, what deserves our attention and applause, and what deserves better language than we have used to describe it.  Thoughtfulness is what I'm after.  Freshness of description is what I seek.  A renewed interest in the purposeful, meaningful use of our communication tools is what I want.

While I don't for one minute expect people to walk around in 2014 speaking to one another like Shakespeare or George Eliot or Charlotte Brontë or Charles Dickens (although that would be WONDERFUL), I would revel in originality of descriptive speech that is more appropriate and attuned to the discussions created by that language about the things we discuss or describe.  Clichés are initially interesting because we recognize them, but they are cliché because they are boring.  Let's not be boring; let's appreciate the whole gamut of possibilities and avoid—whenever possible—the one-up game.                                                            Illustration by Peter Schrenk

Source:  
"Plus ça Change? Not Quite." The Economist. The Economist Newspaper, 11 Aug. 2007. Web. 03 July 2014.

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